Amazon, Apple and Disney battle over NFL Sunday Ticket rights, fans won’t see price drop

Jayne Kamin-Oncea-USA TODAY Sports

The future of NFL Sunday Ticket is still undecided, but the league is evaluating deals from Amazon, Apple and Disney that will dramatically change the future of how fans watch football in years to come. .

After securing broadcast rights deals with its television partners more than a year ago, the National Football League turned to streaming. With Amazon stuck in a deal for Thursday night footballpaying $1 billion a season, the focus now shifts to the future of NFL Sunday Ticket.

NFL Sunday Ticket: price, how to buy and its future

After partnering with DirecTV for over two decades to give fans access to all off-network games, the massive football package is now available. While Apple and Amazon were once believed to be the favorites to land Sunday Ticket in recent months, the competition for the NFL streaming package isn’t over.

According CNBC’s Alex Sherman, Disney, Apple and Amazon have each submitted offers for NFL Sunday Ticket in recent weeks. The proposals are currently being reviewed by the league, but there is no timeline for a decision to be made.

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It’s all part of each company’s attempts to exploit live sports more, investing billions of dollars to partner with one of the most popular things among consumers in the United States. While DirecTV’s move to Apple TV, Amazon Prime, or ESPN+ may offer a larger potential audience than DirecTV, a move isn’t going to deliver everything football fans want.

Sherman notes that regardless of which company the NFL partners with, there are guidelines in place that will greatly impact the price. NFL Sunday Ticket currently costs $300 and many hoped that would change, especially if Apple or Amazon acquired the streaming package to boost its subscribers.

However, according to Sherman, the NFL’s broadcast partnerships with Fox and CBS will prevent a significant price reduction. Both networks have imposed language in their contracts that would prevent any NFL Sunday Ticket rights deal from prohibiting a significant price reduction.

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It’s all in an effort by CBS and Fox to avoid losing millions of customers. If NFL Sunday Ticket becomes available at a significantly reduced rate, many football fans may move away from cable or online TV packages to exclusively have the Sunday Ticket package.

As a result, fans will likely pay a price similar to what they paid when DirecTV had Sunday Ticket. It’s a stipulation the NFL and companies bidding for Sunday Ticket are willing to accept, especially with bids in excess of $2 billion a year.

Herman C. Harkins