Amazon, Apple, Disney bid for NFL Sunday ticket rights, report

The NFL’s Sunday Ticket deal with DirecTV is in effect after the 2022 season, and the league is widely expected to move the package to a new service. Although DirecTV isn’t among the finalists in the package, three well-known streaming services have a legitimate shot at adding Sunday Ticket.

According CNBC’s Alex Sherman, three finalists for the deal are Amazon, Apple and Disney. All three services have submitted offers and have spoken with the NFL as the league makes its decision.

Sherman reports that the NFL wants at least $2 billion in the deal, which includes an NFL media stake as part of the package. In the current deal, DirecTV has paid $1.5 billion, and while the NFL would like to hit $3 billion, it’s unlikely to hit that number from any of the finalists.

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In April, it was reported that Apple was the favorite to land Sunday Ticket, as they are the only one of the three finalists without an NFL relationship at the moment. Apple has invested heavily in sports this year, streaming Friday night baseball for MLB and agreeing to a 10-year contract to own the rights to all MLS games.

A sticking point in the negotiations could be that Apple wants worldwide rights to Sunday Ticket while the NFL may decide to sell them separately, Sherman reports.

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Herman C. Harkins