Apple ‘on the verge’ of landing NFL Sunday Ticket, deal could be worth $2.5 billion a year
Jayne Kamin-Oncea-USA TODAY Sports
NFL Sunday Ticket could be headed to Apple, with the National Football League leaving DirecTV with a deal that could generate massive revenue for the NFL every year.
After finalizing a 10-year collective bargaining agreement in 2020, the NFL turned to live game rights. Amazon bought the exclusive rights to every Thursday Night Football game for $1 billion a year and new NFL contracts with Fox, Disney, CBS and NBC are said to be worth more than $100 billion in the ABC .
Now, NFL Sunday Ticket could be the latest domino to fall with Apple set to prevail in a bidding war that would include Disney (ESPN+) and Amazon (Amazon Prime) for exclusive streaming rights to the football package.
According to Owen Pondexter of Front Office Sports, Apple is set to strike a deal for NFL Sunday Ticket that could be worth around $2.5 billion a year. It’s also possible the deal will include the company buying a stake in NFL Media.
It would be the latest move in a frenzy between big companies buying streaming rights for live sports. Amazon has obtained an agreement for the exclusive right to Thursday night football and Apple announced this year that it has purchased the rights to weekly MLB games for $85 million per season over the next seven years.
According to Front Office Sports, Apple is waiting to announce its acquisition of NFLST until the Worldwide Developers Conference (June 6-10), using the platform to further promote the company’s expansion into sports broadcasting.
DirecTV will lose its Sunday Ticket package after the 2022 NFL season. For football fans, the out-of-market streaming plan switching to a streaming service might make it more affordable for those who already have Apple TV.
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As ESPN loses another lucrative sports package, the company is pouring a lot more money into Monday night football with Troy Aikman and Joe Buck signing massive contracts to leave Fox.