Apple reportedly ‘most likely winner’ of NFL Sunday Ticket package

Rumors have swirled about Apple bidding on the huge NFL Sunday Ticket bundle for out-of-market games, with a report a few weeks ago stating that Apple, Amazon and Disney were all in the running.

According Dylan Byers at Puck NewsApple is now seen as the “likeliest winner” as Disney dropped the bid that could approach $3 billion a year.

“As I learned at Sun Valley, and in subsequent conversations this week with sources close to the talks, the deal will likely reach well over $2 billion a year – some sources with insight into the talks believe that it could reach nearly $3 billion. This effectively sidelined the cautious and still disciplined Disney, as its own bid came in at less than $2 billion. (Disney declined to comment.) Existing media partners, like Fox, Comcast and CBS, aren’t in the running either, I’m told, so the race for the ticket was between Apple and Amazon, and while nothing was signed or agreed , I’ve had plenty of reason to believe that Apple is the likeliest winner of the toss – and not just because I’ve been told Apple’s Tim Cook and Eddy Cue met Goodell at Sun Valley .

For more details, read the full story on MacRumors:

Herman C. Harkins