Traditionally, throughout NFL history, wandering, lame franchises that leave town for a new stadium deal in another city don’t compete for the Super Bowls.
Judging by the widespread complaints on social media during the first three weeks of the NFL regular season – DirecTV’s last as the “NFL Sunday Ticket” rights holder – the pay-TV company’s streaming technology for the out-of-market gaming package is far from a championship contender.
During those first three weeks, Twitter was beset by Sunday Ticket users complaining about the performance of the NFLSundayTicket.tv (opens in a new tab) website and app.
DirecTV appears to have been generally responsive to such complaints on social media, asking users to direct message the company to seek a solution.
Publicly, however, the company hasn’t acknowledged any widespread issues with its streaming technology.
We have a theory that there is definitely a problem – and we know what it is.
In November last year, Next TV noted the email marketing messages he received at his Los Angeles office, directly from the NFL in the “name of DirecTV”, asking us to sign up for NFLSundayTicket.tv, the DTC streaming version of the linear service long enjoyed by DirecTV satellite subscribers.
Read also : The NFL is quietly taking on the DTC and OTT ‘Sunday Ticket’
NFLSundayTicket.tv has long been available to the US consumer segment that cannot mount a satellite dish pointed at the southern sky, primarily apartment dwellers. Lo and behold, our Mid-City Los Angeles duplex, which once had no less than five satellite dishes mounted on its roof by previous owners, was eligible to receive the DTC iteration of the service.
Indeed, friends, family, and hangers in one-story homes with satellite-enabled roofs throughout Southern California also found themselves eligible for NFLSundayTicket.tv…although a reader of Green Bay, Wisconsin, said he was turned down because his condo qualifies for satellite service.
DirecTV, which had just spun off from AT&T in a 70/30 deal with private equity firm TPG at the time, denied Sunday Ticket was taken overboard and straight to the consumer.
However, enter the term “NFL Sunday Ticket” into your web browser today, and the first landing page that appears (opens in a new tab) is one for the NFLSundayTicket.tv streaming package, inviting visitors to “stream NFL games today” with “no satellite required.”
If you look it up, you’ll notice that this landing page has the disclaimer that the Sunday Ticket service “is only available to non-DirecTV customers who live in certain multi-unit buildings (apartments, condos, etc.) .) nationwide in the United States where DirecTV service is not available.
We suspect, however, that the NFL – which has been transparent about its willingness to open Sunday Ticket to streaming consumers – pressured DirecTV to open the NFLSundayTicket.tv tent, and that the TV provider paid does not apply the traditional restrictions in a number of regions.
We also suspect DirecTV’s infrastructure hasn’t been able to handle the influx of streaming customers. And in the final year of its contract, DirecTV isn’t too keen on investing heavily to fix the problem.
DirecTV will pay the NFL an additional $1 billion this season to complete its three-decade tenure as exclusive Sunday Ticket rights holder. Apple, Amazon, Google and The Walt Disney Co. are bidding to take over the contract. ▪️