Disney reveals visitor spending has increased by 40% at the parks

Despite the controversy, people seem to continue to visit Disney parks in droves, spending record amounts.

Credit: Disney

Today, Disney had its earnings results webcast, discussing how the business fared in the second quarter of 2022. We covered the call and throughout the meeting, several senior Disney officials, including CEO Bob Chapek, discussed all major facets of the company. like its Disney+ streaming service, movies and TV content, and of course, its Parks division. Disney Parks reported generating $6.7 billion in revenue in the second quarter, up from $3.2 billion last year.

This marked a whopping $3.5 billion increase. The Walt Disney Company says revenue growth was driven primarily by domestic parks, with a slight increase in revenue at international parks.

Disney also claimed that much of that revenue comes directly from guests visiting the parks, citing that per capita spending has increased by 40%.

Bob Chapek
Credit: Screenshot via Annual General Meeting of Shareholders

CEO Bob Chapek praised Disney National Parks for revenue growth and attributed billions in revenue to “strong demand with custom, personalized guest experience improvements.” Surely those “upgrades” he was talking about are the nearly limitless amounts of merchandise visitors can find in the parks, as well as newer services like Genie+ and Lightning Lane.

Disney Genie+ and Lightning Lane launched last year to much confusion and frustration, leaving some guests feeling confused about the service. In theory, this paid service should improve the experience of visitors to the parks, but in practice it seems to be just an expensive route planner for some, while others love it. . These paid services allow guests to skip the line for a price, meaning Disney now has a financial incentive to have long lines.

disney genius in disneyland starts soon
Credit: Disney Parks Blog

At Disney World, for $15.00 per day per guest, you can skip the long line by making a Lightning Lane reservation (new FastPass) and returning at that time. At Disneyland the cost is slightly higher at $20.00 per hour.

Over the past few months and years, we have seen several price increases when it comes to tickets and admission, most recently with the annual Halloween party at Walt Disney World. You can read the full earnings report here.

What do you think of these numbers?

Let Academy Travel’s team of experts help you plan your next magical Disneyland Resort vacation, including Disneyland Park, Disney California Adventure and the Downtown Disney District. Or what about Walt Disney World Resort‘s four theme parks – Magic Kingdom, EPCOT, Disney’s Animal Kingdom and Disney’s Hollywood Studios – and the shopping and dining district of Disney Springs!

Herman C. Harkins