Disney set to unveil giant screen, new store near I-Drive – Orlando Sentinel

Testing will begin soon on the large curved video screen installed atop a parking lot near the intersection of Interstate 4 and Sand Lake Road near International Drive. The display will feature Disney characters, according to a post on the official Disney Parks blog.

Disney likens the screen to an outdoor art exhibit that will change periodically. First, images related to the Fab 50 sculptures that are part of the station’s 50th anniversary celebration. A Disney video shows the characters of Mickey Mouse, Minnie Mouse, Goofy, Donald Duck, Figment and Orange Bird connected by pixie dust with a Cinderella Castle 50th anniversary logo in the corner. Images will evolve to highlight other characters and attractions.

It’s larger than life, of course. It’s bigger than most billboards. The screen appears to be about two stories tall and covers the west end of the garage and most of the length of the north side with a ribbon-like movement. It is easily visible from I-4, especially as the freeway passes over Sand Lake Road.

“We learned a lot from putting the 50th art installations in our parks and at Orlando International Airport and wanted to spread some of that magic around the world,” said Will Gay, design director of the creative group Disney’s Yellow Shoes. on the blog. “It all started with a small idea and a question: could we do this? Could we turn this into a dynamic art exhibit bigger than anything we’ve ever done before? »

Below the Hollywood Plaza garage screen on the ground floor will be a Walt Disney World store that sells theme park merchandise and tickets. It’s slated to open on May 31, and that’s when the screen should go into its usual routine.

The retail space will also include a Disney Vacation Club Virtual Discovery Station, with floor-to-ceiling screens that tout properties via virtual tours, photos and videos.

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Herman C. Harkins