Netflix, Inc. (NASDAQ:NFLX), Comcast Corporation (NASDAQ:CMCSA) – Could a new Netflix series boost PGA Tour golf ratings and sports?
With the latest injuries to popular golfer Tiger Woods, the golfing world and broadcast partners have also been affected. Could there be a major catalyst on the PGA Tour?
What happened: The team behind the popular “Formula 1: Drive to survive” show on Netflix inc (NASDAQ: NFLX) are launching a documentary series on the PGA Tour. The show will highlight the sport, events and offer a behind-the-scenes look at PGA golf and some of the biggest names in the sport.
The unnamed series will be filmed in 2022 and will follow multiple events, including the four major championships, the Players Championship and the FedEx Cup, according to The Athletic.
“This documentary will give fans an authentic insight into the real lives of our athletes and what it’s like to win – and lose – during a season on the PGA Tour,” said the PGA Tour Media Director. Rick Anderson noted.
Golfers who will be featured in the docuseries include Collin Morikawa, Dustin Johnson, Brooks Koepka, Jordan Spieth, Justin Thomas, Viktor Hovland, Sergio Garcia, Rickie Fowler and Xander Schauele.
Related Link: Could Netflix Help Formula 1 Stocks?
Why this is important: The list of golfers in the docuseries includes five of the current top seven players in the world. Some criticized the lack of big names – such as Woods and Phil Mickelson – who weren’t mentioned. Bryson De Chambeau, who has a very public feud with Koepka, is also missing out on what could make must-watch TV.
‘Drive to Survive’ has been credited with helping boost viewership for Formula 1, a racing league owned by a publicly listed company Liberty Media Formula 1 Series (NASDAQ: FWONA). The show helped attract new audiences to the league and also created a rivalry between top drivers. Max Verstappen and Lewis Hamilton, who were tied on points heading into the final 2021 race of the season. FWONA shares have risen 62% over the past year on the back of the sport’s success.
A boost to PGA awareness could help broadcast partners. A new nine-year national rights agreement has been signed with ViacomCBS Inc (NASDAQ: VIAC) and Comcast Company (NASDAQ: CMCSA) for the PGA Tour starting in 2022. Walt Disney Co. (NYSE: DIS) will also broadcast several golf events on its ESPN+ streaming platform.
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